This Year's Competition
In 2025, CEIBS partners with Michelin to co-host the "CEIBS INNOVATEChina × Michelin: Global Innovation Challenge", inviting top global talents to help Michelin's authorized service network (TYREPLUS) build a sustainable innovation mechanism. Centered on two themes—business innovation and customer experience innovation—the competition allows participating teams to choose their focus and propose groundbreaking solutions. The goal is to empower TYREPLUS to further enhance its global influence in the era of new energy vehicles and digital transformation.
Event Highlights
Shaping the Future with Fortune 500 Brands
Ideas go beyond paper, influencing the industry and becoming a key part of Michelin’s innovation solutions.
Elite Mentors to Accelerate Your Growth
CEIBS professors, Michelin executives, and consulting partners provide direct feedback for impactful innovation!
Prestigious Competition to Elevate Careers
Compete globally with top talents and gain prestigious recognition!
Rewards & Career Growth
Beyond generous prizes, gain internship opportunities and job referrals to fast-track your career!
Dual Tracks to Match Your Expertise
Choose Business Model or User Experience Innovation to maximize impact!
Compete Globally & Network with the Best
Engage with top minds, expand networks, and explore future business opportunities!
Theme: Empowering TYREPLUS to Build a Sustainable Innovation Mechanism
In the Era of New Energy and Digital Transformation, customer demands for aftersales services and experiences are evolving at an unprecedented pace. To address these shifts and drive sustainable business growth, innovation has become a critical imperative. This year’s competition focuses on two core areas for TYREPLUS—business innovation and customer experience innovation—inviting talents from all fields to collaborate and explore groundbreaking solutions together.
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Topic I: Business Innovation in the New Energy Era
This challenge focuses on innovating TYREPLUS's business model. Participating teams are tasked with optimizing TYREPLUS's business portfolio and exploring how to build a sustainable service ecosystem for the new energy era that aligns with industry shifts and market demands.
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Topic II: Digitally-Driven Customer Experience Innovation
This challenge focuses on optimizing customer experience. Participating teams are required to propose innovative solutions to elevate TYREPLUS's service experience and explore how to build a long-term, sustainable mechanism for delivering exceptional customer experiences.
04/14
Topic Selection
04/15
Online Briefing
04/15 - 05/08
Initial Round
05/09 - 05/18
Semi-Final Round
06/08
Final Round
Competition Timeline
03/17 - 04/13
Team Registration
Overview
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Dual-Track Competition, Merging for the Final Showdown
The preliminary and semi-final rounds will be divided into two independent tracks: "Business Innovation Track" (Topic Ⅰ) and "Customer Experience Innovation Track"（Topic Ⅱ）. Teams can choose the track that aligns with their expertise. Four winning teams will be selected from each track. In the final round, the top eight teams from both tracks will merge and compete together, no longer separated by tracks, intensifying the competition and rivalry. The final will determine the champion, runner-up, and second runner-up.
The preliminary and semi-final rounds (online) focus on the development and submission of business proposals, while the final round (onsite) emphasizes the establishment of sustainable innovation mechanisms and the implementation of the proposed business solutions.
Topic Selection Rules
The topic selection phase follows a "first-come, first-served" mechanism. Participating teams must log in to the competition registration website and select their preferred topic within the designated time period. Each topic has a limited number of slots, determined based on the total number of registered teams. If a topic reaches its capacity during this phase, teams that fail to secure a spot will be automatically assigned to the other topic.
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Initial Round (15/04/25 - 05/08/25)
Submission Deadline (12-page PPT + 3-page appendix): 05/05/25, 12:00 P.M. (UTC+8)
Evaluation Period: 05/06/25 – 05/08/25
Semi-Finalist Announcement: 05/08/25, 18:00 P.M. (UTC+8)
10 teams per track (20 teams total) advance to the semi-finals.
Semi-Final (05/09/25 - 05/18/25)
Online Q&A: 05/09/25
Optimized Proposal Submission Deadline (12-page PPT + 3-page appendix): 05/16/25, 18:00 P.M. (UTC+8)
Evaluation Period: 05/17/25 – 05/18/25
Finalist Announcement: 05/18/25, 18:00 P.M. (UTC+8)
4 teams per track (8 teams total) advance to the finals.
Final
Optimized Proposal Submission Deadline (20-page PPT + 5-page appendix): 06/06/25, 18:00 P.M. (UTC+8)
Rehearsal Day (CEIBS Shanghai Campus): 06/07/25
Onsite Final Day (CEIBS Shanghai Campus): 06/08/25
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Team Size
Each participating team consists of 2-4 members, and teams can be formed freely.
As of December 2025, all participants must be full-time or part-time MBA students, full-time master’s students, or PhD students. All team members must be from the same institution.
Registration Eligibility
This competition is open to students worldwide. Participating teams must complete their registration through the official registration page.
Business Plan Submission Guidelines
Each team will receive a unique team number upon registration. Please make sure to include this number on the cover page of the business plan.
All business plans must be uploaded via the website, following the title format: “[Team Number_Team Name] Business Plan Submission,” e.g., “Team 5_Innovator.”
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Champion
$10,000 USD and a Michelin internship opportunity
Second Place
$4,000 USD and a VIP fast-track to the Michelin internship final interview
Third Place
$2,500 USD and a VIP fast-track to the Michelin internship final interview
Note: All finalist teams have a chance to win a mystery prize.
*For competition details, please refer to the "Challenger Handbook"